With a career spanning more than four decades, he has helped shape modern hairdressing through his artistry, education, and entrepreneurial influence.

Born in Glasgow, Scotland, James began his career in a salon at just fifteen years old. At seventeen, he attended a TONI&GUY seminar led by founders Bruno and Anthony Mascolo — an experience that would define the trajectory of his life. By nineteen, James had moved to London to join the TONI&GUY team, refining the technical discipline and creative philosophy that would become his hallmark.

In 1984, James partnered with Bruno Mascolo to help establish TONI&GUY/TIGI USA, contributing to the growth of one of the most influential hairdressing companies in the world. He later served for many years as International Artistic Director for TIGI and co-founded the iconic Bed Head product line — a cultural phenomenon in professional haircare that sold in 2009 for over $400 million.

James’s impact extends far beyond the salon floor. He has educated thousands of hairdressers worldwide and was honored as one of the “Top 100 Educators of the Century” by Modern Salon Magazine. His technical excellence and creative leadership also earned him finalist recognition for “Master Hairstylist of the Year” at the North American Hairstyling Awards in both 2005 and 2006.

A passionate communicator and storyteller, James has expanded his influence into motivational speaking, writing, and film. He is the author of Alphabet of Balance, a book exploring the principles of personal and professional harmony, and creator of The Beauty of Balance seminar and audio series, which has inspired audiences around the world. In 2005, he co-created the documentary film One Life Project, an inspirational exploration of purpose and leadership that was accepted into the Newport Beach Film Festival and embraced by the professional beauty community.

Today, James continues to work with a select private clientele while mentoring salon professionals and business leaders globally. His work remains rooted in the belief that true success — in hairdressing and in life — comes from balance, intention, and a commitment to excellence.